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Advertising Account Executive

Advertising account executives coordinate everything related to a client’s advertising campaign. They are responsible for meeting with clients and other workers at the advertising agency in order to create interesting ads that will get people’s attention. They act as the voice of the advertising agency, since they are the clients’ main contact.

Account executives monitor the daily progress of their clients’ advertising campaigns. They work with an advertising team, consisting of creative directors, art directors, copywriters, researchers, and production workers. Together with these workers, account executives study clients’ products or services, determine who will buy or use them, and check out the market to see if there are similar products or services already available for sale.

Advertising and Marketing

From the street cries of merchants selling their wares to today’s sophisticated electronic means of reaching customers, advertising has experienced a dramatic evolution. In its earliest days, advertising allowed merchants to go from street to shop, adopting symbols and later written signs to show the goods and services they offered. With the invention of paper and advances in education that enabled more and more people to read, tack-up signs became common. It wasn’t until printing was introduced in the 15th century, however, that advertising was truly revolutionized. Merchants began printing and distributing handbills by the hundreds. Advertisements in newspapers became a familiar sight by the 17th century. By the end of the 1800s, magazines were carrying ads of all kinds.

Conservators

Conservators are trained professionals who focus on the care and restoration of objects that have cultural or historical value. Such objects may include paintings and sculptures, fine prints, textiles, books, photographs, archival records and paper, and archeological artifacts. These artifacts are considered valuable sources of information for study and research, specifically in their original form.

Computer Literacy

Computer literacy can be defined from two vantage points, each of which is informed by a dynamic mixture of skills that are needed to access and manipulate digitally encoded informa tion. For an individual, it simply means being able to use the computer as a means to an end. A person who uses a vehicle to get from point a to point b must know how to drive, have a basic understanding of the need for automobile maintenance (such as having the oil changed), and demonstrate knowledge of the rules of the road. That person does not need any in-depth knowledge of how a car functions.

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