Advertising account executives coordinate everything related to a client’s advertising campaign. They are responsible for meeting with clients and other workers at the advertising agency in order to create interesting ads that will get people’s attention. They act as the voice of the advertising agency, since they are the clients’ main contact.
Account executives monitor the daily progress of their clients’ advertising campaigns. They work with an advertising team, consisting of creative directors, art directors, copywriters, researchers, and production workers. Together with these workers, account executives study clients’ products or services, determine who will buy or use them, and check out the market to see if there are similar products or services already available for sale.